GekoRacing make products for off-road racing, and needed a refreshed website for new products and a modern design. I created a modular design that allowed for any content layout and special promotions without feeling like the same old boxy layout. It needed to reflect the thrill of the ride while ensuring the products are easy to buy.
The product selection is small, but has a big fan base. So lots of content was built around the riders – aka, happy customers!